Analista de CRM | CORPORATIVO

Conduct personalized client communication and optimize loyalty program performance through continuous data analysis and A/B testing. Support the planning of relationship rules and promotional campaigns by designing customer journey flows, creating briefings, and monitoring results. Collaborate with E-commerce, Communications, and IT teams to develop solutions for reactivating, retaining, and fidelizing customers via targeted email segmentation and automation. Ensure data consistency by monitoring daily information loading and parameter updates. Generate performance reports to drive process improvements and strategic alignment. Requires prior CRM analyst experience and a degree in Communication, Marketing, or related fields.