Alternative Investments Product Marketing, Global Private Bank
On-site · New York City, New York, United States
Job Summary
Alternative Investments Product Marketing Vice President within the Global Private Bank responsible for conceiving and delivering strategic marketing priorities, campaigns, and content for alternatives. Lead strategic marketing and execution of wealth management investment, banking, and trust products for UHNW and institutional clients. Partner with Alternatives product team and marketing leadership to build marketing plans that drive engagement and adoption; collaborate across marketing groups to craft client-facing narratives; lead creation and execution of campaigns to drive flows to the platform; develop content programs, websites, and marketing deliverables to ensure program success; deliver creative, compelling content marketing to enhance positioning and global initiatives; innovate using AI tools to improve efficiency; develop content and processes to align positioning globally; work with stakeholders across regions and channels; support broader use of digital channels and campaign content.
Required Qualifications
- BA or BS degree
- 8+ years of marketing experience in financial services
- Knowledge of financial services
- Experience partnering with stakeholders to meet objectives
- Strong writing/editorial skills
- Experience delivering marketing tactics for print and digital channels
- Strong project management skills
- Ability to build relationships across a large, matrixed organization
- Ability to work independently and in a team
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