Alternance - Marketing
On-siteParis, Île-de-France, France
Job Summary
Optimize the corporate website through SEO, content strategy, and UX improvements while tracking traffic, leads, and conversion metrics to drive actionable recommendations. Manage and qualify leads within the CRM system, ensuring smooth lead nurturing and journey optimization. Support local marketing campaigns by coordinating with the international design studio and creating, updating, and translating digital assets like brochures and white papers. Contribute to the organization of professional events and trade shows, while maintaining marketing tools and assisting commercial teams. Participate in distributor network activation and support the broader marketing ecosystem. This two-year on-site program is based in Aubervilliers for a Marketing student with a strong focus on B2B digital marketing and lead generation.
Required Qualifications
- Validated Bac+2/+3
- Preparing for a diploma bac+3/+4/+5 in Marketing or Commerce
- Strong interest in B2B digital marketing and lead generation
- Good understanding of SEO and web performance issues
- Comfortable exchanging in English, written and oral
- Comfortable with digital tools (CMS, CRM, emailing)
- Demonstrated rigor
- Analytical mindset
- Creativity
- Good interpersonal skills
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.