All-in-One Marketing Manager (IT Business Enablement / Adoption)
Remote · India
Job Summary
Marketing Manager within IT Business Enablement / Adoption responsible for planning and executing internal campaigns across channels, creating multi-format content (copy, graphics, short-form video) without a dedicated creative team, and leveraging AI tools to accelerate production. Develop adoption-focused messaging to move users from awareness to behavior change, track campaign performance with data-driven iteration, and collaborate across IT’s Business Enablement, Marketing & Adoption team. Requires 8+ years in marketing-related fields, strong written/visual communication, agile mindset, and experience with internal communications, product marketing, or change management. Preference for AI tool experience, enterprise IT familiarity, and a strong portfolio.
Required Qualifications
- Minimum of 8+ years of experience in marketing, internal communications, product marketing, or a closely related field
- Proven experience in internal communications, product marketing, change management, or a closely adjacent function
- Adoption-minded by default you understand that a great product no one uses is a failed product
- Agile and adaptive you're comfortable shifting priorities without sacrificing quality
- Strong written and visual communication skills across both long-form and short-form formats
- A true generalist creative you can concept, design, write, and ship without a team behind you
Desired Qualifications
- Portfolio or evidence of design, writing, campaigns, or all three
- Hands-on experience with AI-assisted content creation tools (Midjourney, Adobe Firefly, Runway, ChatGPT, etc.)
- Familiarity with enterprise IT environments, internal product launches, or digital transformation initiatives
- Candidates with an IIM background are preferred.
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