AI Web Optimization Specialist
RemoteMexico
Job Summary
Build and maintain a prioritized website optimization roadmap aligned with business goals, product launches, and campaign priorities. Analyze visitor behavior, performance data, and content engagement to identify friction and opportunity, translating insights into testable hypotheses. Plan, launch, and evaluate A/B tests, multivariate tests, and targeted audience experiences, measuring incremental impact against control groups. Improve conversion paths and build personalized experiences across product pages, landing pages, and forms tailored to known visitors and priority segments. Develop repeatable AI-assisted workflows, including reusable prompts and agents, to accelerate research, hypothesis generation, and reporting. Recommend improvements to page structure, content clarity, and structured data to enhance machine readability for AI assistants and answer engines.
Required Qualifications
- Four or more years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, web strategy or related discipline
- Demonstrated experience using behavioral and performance data to identify problems, develop hypotheses and deliver measurable website improvements
- Hands-on experience planning, executing and evaluating A/B tests or other controlled digital experiments
- Experience optimizing websites for conversion, engagement, customer acquisition, qualified demand or pipeline generation
- Strong working knowledge of web analytics, digital measurement, audience segmentation, funnel analysis and conversion reporting
- Practical experience using generative AI tools for research, analysis, content evaluation, workflow automation or optimization
- Experience working with web analytics and optimization platforms such as Adobe Analytics, VWO, Optimizely, Adobe Target or comparable tools
- Working knowledge of heatmaps, session analysis, form analytics, user behavior tools and qualitative customer insights
- Ability to interpret testing results and understand experiment design, control groups, confidence levels, sample size and performance variability
- Strong written and verbal communication skills, including the ability to turn complex analytical findings into clear recommendations
- Bachelor's degree in marketing, analytics, digital experience, information technology, business or a related discipline, or equivalent professional experience
- 3+ years of professional experience in conversion optimization, digital analytics or growth marketing
- Portfolio or case studies showing real experiments, personalization programs or measurable website improvements
- Ability to follow data-driven patterns, learn quickly and apply feedback
- Strong communication and collaboration skills
- Passion for improving buyer experience and building measurable digital programs
- Positive attitude, organized work habits and eagerness to grow
- Strong communication, prioritization and time-management skills
- Bachelor's degree or equivalent hands-on experience
- Experience in marketing, analytics, data science or a related field
- Applicants must have the right to work in the location to which you have applied
Desired Qualifications
- Experience within B2B SaaS, enterprise technology, cybersecurity, data security or another complex and high-consideration industry
- Experience connecting website behavior and optimization activity to leads, accounts, opportunities, pipeline or revenue
- Familiarity with account-based marketing, account intent, buying-group behavior, lead lifecycle stages and target-account personalization
- Experience with Adobe Analytics, Tealium iQ, Tealium EventStream, Tealium AudienceStream, VWO or similar platforms
- Experience evaluating how brands, products or content are represented within AI-generated responses
- Experience developing reusable prompts, AI agents, automated analytical workflows or internal AI tools
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