AI-Native MarTech Strategy Consultant
On-siteColumbus, Ohio, United States
Job Summary
Lead client engagements to assess current martech stacks and identify opportunities for AI-driven transformation, from customer data platforms to campaign orchestration and personalization engines. Design AI-native marketing architectures that integrate generative AI, predictive analytics, and automation into client workflows, including content generation, audience segmentation, and attribution modeling. Advise clients on build-vs-buy decisions across the AI/martech vendor landscape and translate ambiguous business goals into concrete technology roadmaps and implementation plans. Partner with client marketing, data, and IT teams to drive adoption, manage change, and measure ROI of AI initiatives. Mentor junior consultants and contribute to internal capability-building around AI strategy. Travel as required for client support, with primary residency within 90 minutes of an approved Accenture office.
Required Qualifications
- 4+ years of experience in marketing technology, digital strategy, or management consulting, with direct exposure to MarTech stack design and implementation
- Hands-on familiarity with AI/ML applications in marketing (generative AI, recommendation systems, predictive lead scoring, marketing mix modeling, or similar)
- Working knowledge of major MarTech platforms (e.g., Salesforce Marketing Cloud, Adobe Experience Platform, HubSpot, Segment, Braze) and how AI capabilities are being embedded into them
- Strong analytical and business case development skills — comfortable quantifying ROI and building executive-level recommendations
- A genuine curiosity about emerging AI tools and a track record of translating new technology into practical client value
- Experience deploying or evaluating AI agents/agentic workflows in a marketing context
- Background in data architecture, customer data platforms, or marketing analytics
- Prior consulting experience at a strategy or technology consultancy
- Familiarity with privacy and governance considerations around AI and customer data
- Travel: As required for client support
- Location: Primary residency within 90 minutes of an approved Accenture office
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
Desired Qualifications
- Experience deploying or evaluating AI agents/agentic workflows in a marketing context
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