AI-First Marketing Lead (m/w/d) - Remote
RemoteBerlin, State of Berlin, Germany or India
Job Summary
Own the end-to-end marketing function, acting as the final human filter for all content from LinkedIn posts to SEO copy. Direct and maintain agentic pipelines that produce content at scale, writing prompts, evaluating outputs, and intervening when the machine fails. Align the content calendar with live pipeline priorities to brief assets for key accounts and ensure sales has specific collateral. Manage organic growth through blog strategy, keyword targeting, and conversion path optimization while evolving the Retail Spotlight podcast into a broader content ecosystem. Project-manage remote event participation, handling logistics, on-site coordination, and post-event follow-up independently. Develop joint campaigns with partners and own the automated weekly marketing dashboard to flag underperforming metrics.
Required Qualifications
- 6-8 years of B2B SaaS or tech marketing experience
- Real ownership of marketing campaigns
- Results to show from past campaigns
- Fluent, flawless native spoken and written English
- Agentic automation fluency
- Experience building or designing workflows using tools like Claude Code, n8n, Make, Zapier, or similar
- Comfortable prompting LLMs for structured outputs and wiring them into repeatable pipelines
- Strategic range with execution instinct
- Content quality instinct
- Ability to tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated
- Ability to write well (sharp, no fluff, B2B-appropriate)
- HubSpot and GA4 proficiency
- Ability to track what matters and use data to change direction
Desired Qualifications
- Retail or martech experience
- Understanding of how brick-and-mortar retailers think about footfall, loyalty, and first-party data
- One or more European language skills
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