AI, Data foundation & Business Process Solution Lead
On-site · Wilmington, Delaware, United States
Job Summary
Marketing Transformation Lead specializes in AI-enabled data foundation and campaign automation for Home Lending. Leads AI/ML data architecture initiatives, builds unified customer data platforms, orchestrates workflows across legacy and AI-enabled systems, and drives cross-functional collaboration with Marketing, Product, Technology, and Data & Analytics to deliver data-driven marketing operations. Focus areas include AI-ready data architectures, AI agents for campaign automation and optimization, governance and risk management, and leveraging Martech platforms to advance marketing capabilities.
Required Qualifications
- Minimum 7 years leading marketing transformation projects with a focus on AI/ML implementation and data architecture
- Proven experience in technology strategy and execution, including end-to-end management from business objectives through Agile delivery of complex, multi-system integrations
- Hands-on expertise with AI/ML, agentic workflows, and marketing automation
- Strong cross-functional leadership skills, with the ability to drive alignment across diverse teams
- Advanced communication skills, with the ability to translate complex technical concepts for senior leadership and drive adoption across stakeholder groups
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.