AI Content Strategist - Sr. Marketing Director
$124,600–$184,600 year
HybridChicago, Illinois, United States or Charlotte, North Carolina, United States
Job Summary
Lead the Content Marketing Center of Excellence and serve as the Content Strategy Lead for the Consumer line of business, driving responsible growth through AI-powered content and evolving customer experiences. Define how content strategy, marketing, and experiences evolve in an AI-driven landscape by partnering with Digital, SEO, Analytics, and other teams to modernize workflows and develop scalable frameworks. Translate business priorities into actionable content plans that embed content within key initiatives and digital journeys, ensuring alignment across a complex matrixed organization. Use data and AI-enabled analysis to optimize performance, identify risks, and deploy resources effectively while navigating ambiguity to deliver measurable ROI.
Required Qualifications
- 10+ years of experience in content marketing
- Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs
- Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement
- Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations
- Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes
- Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms
- Success working in highly regulated environments and navigating complex stakeholder landscapes
- Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization
- Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights
- High School Diploma / GED / Secondary School or equivalent
Desired Qualifications
- Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments
- Naturally curious and forward-looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing
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