AEO/SEO & CRO Specialist
On-sitePune, Maharashtra, India
Job Summary
Lead AEO initiatives to improve website experience, accessibility, and conversion paths while designing and executing CRO strategies for landing pages and campaign funnels. Plan and implement SEO strategies including keyword research, on-page optimization, and technical SEO. Analyze user behavior and site paths to identify hotspots, drop-offs, and optimization opportunities using GA4, GTM, Looker Studio, and GSC. Leverage third-party tools like SEMrush and Ahrefs for keyword planning and competitive analysis, applying AI tools to enhance personalization and predict user behavior. Conduct A/B and multivariate testing to optimize engagement and conversions through collaboration with marketing, content, and sales teams. Requires 7+ years of IT industry experience with mandatory proficiency in Google Ads and HubSpot.
Required Qualifications
- 7+ years of experience in the IT industry
- Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field
- 7+ years of experience in IT industry digital marketing, AEO, CRO, and SEO
- Strong and mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs
- Hands-on experience with HubSpot, Looker Studio
- Strong understanding of North American user behavior and market dynamics
- In-depth knowledge of Advanced Experience Optimization (AEO), including strategies for improving user experience, engagement, and conversion across digital assets
- Experience with AI-driven marketing tools, including predictive analytics, personalization, and content optimization
- Strong analytical, problem-solving, and communication skills
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