Advisory Marketing Leader (Netherlands)
RemoteThe Netherlands
Job Summary
Own the enterprise-grade sales pipeline from MQL to SQL, managing velocity and pipeline value while shielding the CEO from operational noise. Lead the internal marketing team by establishing KPIs, clearing roadblocks, and executing multi-channel demand generation campaigns for high-ACV accounts. Partner with Sales to refine ABM playbooks and optimize the GTM engine, delivering fluff-free metrics on ROI, CAC, and conversion rates to executive leadership. This fractional role requires a tactical "Doer" with proven B2B SaaS scaling experience, deep hands-on expertise in Salesforce and ABM orchestration, and the ability to write copy and execute directly. You will report to the CEO in a remote setting as a short-term stint, focusing on building a predictable, scalable growth framework for this rapidly growing B2B SaaS organization.
Required Qualifications
- Proven B2B SaaS Scaling Experience
- Track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company
- Experience staying long enough to see the compounding impact of your strategies
- Expertise in Enterprise Pipeline Generation
- Verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV)
- Experience penetrating deep into complex buying committees
- The Doer DNA
- Highly tactical mindset
- Understanding of the big picture
- Willingness to roll up sleeves, write copy, build campaigns, look at the data, and execute directly
- Command of the Modern GTM Stack
- Deep, hands-on experience with marketing automation
- Deep, hands-on experience with CRM integration (Salesforce)
- Deep, hands-on experience with ABM orchestration platforms
- Deep, hands-on experience with intent data tools
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