Advisory Marketing Leader (Belgium)
RemoteBelgium
Job Summary
Own the enterprise-grade sales pipeline from MQL to SQL, managing full accountability for creation, tracking, and velocity. Lead the internal marketing team by establishing KPIs, clearing roadblocks, and executing day-to-day operations while shielding the CEO from operational noise. Design and optimize multi-channel demand generation campaigns specifically for high-ACV enterprise accounts, partnering closely with Sales to refine ABM playbooks and support strategic selling initiatives. Deliver fluff-free metrics to executive leadership focusing on pipeline ROI, customer acquisition cost, and conversion rates. This fractional role requires deep hands-on experience with modern GTM stacks, including Salesforce and intent data tools, and demands a tactical "Doer" capable of scaling a B2B SaaS revenue engine.
Required Qualifications
- Proven B2B SaaS Scaling Experience
- Track record of serving as an early marketing leader or key growth driver at a rapidly scaling B2B SaaS company
- Experience staying long enough to see the compounding impact of your strategies
- Expertise in Enterprise Pipeline Generation
- Verifiable experience building pipeline for enterprise-level buyers ($100k+ ACV)
- Experience penetrating deep into complex buying committees
- The Doer DNA
- Highly tactical mindset
- Willingness to roll up sleeves, write copy, build campaigns, look at the data, and execute directly
- Command of the Modern GTM Stack
- Deep, hands-on experience with marketing automation
- Deep, hands-on experience with CRM integration (Salesforce)
- Deep, hands-on experience with ABM orchestration platforms
- Deep, hands-on experience with intent data tools
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