Advertisment: Marketing Manager
$90,000–$120,000 year
On-siteTappan, New York, United States
Job Summary
Develop and implement strategic marketing plans and forecasts to achieve corporate business goals. Lead and supervise team workflows while participating in research and development for new and modified products. Gather and analyze customer feedback through market research and focus groups to refine product concepts. Establish a unique product voice across all lines and manage the annual budget, tracking costs to deliver on targets. Plan and oversee advertising and promotional activities, including print, electronic, and digital media, while performing necessary media buys. Define and manage digital marketing efforts for all brands, including social media, email, and website initiatives. Collaborate with the Senior Sales Manager to drive sales functions and cultivate relationships. Monitor competition regularly and establish connections with industry influencers. Supervise corporate sponsorships and donation requests, and represent the company at trade shows and association meetings. Interact with other departments to ensure marketing objectives are realized.
Required Qualifications
- Bachelor's degree in marketing
- Minimum five (5) to seven (7) years related work experience
- Knowledge of Digital and New Media including Email marketing
- Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
- Experience working with creative design software Photoshop or creative design platform, Canva is required
- Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
- Strong management, organizational and interpersonal skills
- Ability to manage multiple projects/priorities, simultaneously
- Ability to travel up to 40% of the time
- Must be eligible to work in the USA
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