Advertising strategy consultant - Data Planning Section, Ad Sales Department, Marketing Partner Business(A&M)
On-siteTokyo, Tokyo, Japan
Job Summary
Analyze client marketing challenges using Rakuten's extensive data assets to formulate data-driven advertising solutions and proposals. Conduct post-delivery measurement and extract insights to drive improvement proposals, while collaborating with ad sales teams to enhance proposal quality. Extract data using SQL and process information with Python to support hypothesis testing and model development. Manage the full cycle from identifying challenges to validating impact, optimizing delivery design for improved ROAS and CVR. Work within a small, elite team to accelerate sales revenue through systemized data utilization and AI-driven proposal models.
Required Qualifications
- Planning experience in the advertising or marketing field (approx. 3 years)
- Experience identifying client challenges and proposing solutions
- Communication skills with multiple departments and stakeholders
Desired Qualifications
- Strong interest in data utilization (hands-on experience a plus)
- Experience in advertising effectiveness analysis or customer analysis
- Knowledge of digital advertising and ad technology
- Experience extracting data using SQL
- Practical experience in data processing or analysis using Python
- Experience collaborating with analysts or data scientists
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