Advertising Planner -Media & Trend Department, Marketing Solutions Business(A&M)
On-siteTokyo, Tokyo, Japan
Tokyo, Tokyo, JapanOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Plan web marketing strategies using performance-based advertising and manage advertisements via Rakuten's proprietary platform. Establish and improve operational workflows while leveraging the company's vast data and AI tools to address client challenges. Handle a rapidly expanding advertising product, gaining experience in planning ad products and creating sales strategies. Utilize unique purchasing data to maximize effectiveness and propose improvements based on performance metrics like CTR and CPA.
Required Qualifications
- At least 1 year of hands-on experience in web advertising operations
- Ability to use in-house developed ad management systems for ad submission, targeting settings, and operations
- Understanding of advertising performance metrics (CTR, CVR, CPA, etc.) and ability to propose improvements
- Experience in ad submission, budget management, and creative adjustments
- Ability to aggregate and perform basic analysis of data using Excel and Google Sheets
- TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country
Desired Qualifications
- Ability to actively provide feedback and improve internal system functions
- Experience in optimizing listing ads, display ads, and social media ads
- Experience in client communication and consulting for ad operations
- Data analysis skills using SQL or Python
- Experience in team management
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