Advertising and Marketing Specialist
On-site · Addison, Texas, United States
Job Summary
Advertising and Marketing Specialist responsible for leading advertising concepts and campaigns for FICS’ loan origination and servicing software products. Design and implement effective advertising strategies, create engaging content, manage digital marketing campaigns, analyze market trends, and contribute to a collaborative team environment. Must bring a strong graphic design background with proficiency in the Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) and experience with Microsoft Office. The role requires the ability to develop and execute marketing campaigns, measure campaign effectiveness, create compelling narratives, and communicate effectively both in writing and verbally. Portfolio of advertising and marketing campaigns available upon request. The candidate should be creative, detail-oriented, and capable of working both independently and as part of a team, with a willingness to learn and innovate across marketing channels.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, and/or a related field
- Minimum of four years of experience in advertising and marketing, including developing and implementing marketing and advertising strategies
- Graphic design experience, preferably for a mortgage company, financial institution, or in the software industry
- Portfolio of advertising and marketing campaigns upon request
- Intermediate to Advanced Proficiency in Adobe CC Applications (Illustrator, Photoshop, InDesign, Acrobat)
- Working knowledge of Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Ability to learn other software used by the company in a Windows environment
- Strong analytical skills to measure and report on the effectiveness of marketing campaigns
- Detail-oriented with excellent organizational and project management skills
- Ability to work collaboratively in a team environment as well as independently
- Strong written and verbal communication skills
- Experience with email marketing is preferred but not required
- Creative mindset with eagerness to learn and innovate
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