Advanced Analytics Scientist
On-siteMadrid, Madrid, Spain
Job Summary
Configure, implement, and maintain tracking solutions through Google Tag Manager, including tags, triggers, and variables for events and conversions across multi-domain environments. Perform QA processes and analytical validations by reviewing data layers, debugging event implementations, and documenting improvement proposals to ensure reliable data collection. Analyze digital behavior and CRM/email campaign performance for FMCG and automotive clients, generating actionable insights to optimize multichannel strategies and improve business KPIs. Design, automate, and maintain dashboards and reporting solutions in Looker Studio for both technical and non-technical stakeholders. Collaborate directly with clients and external technical teams, translating business requirements into functional tracking specifications and measurement frameworks.
Required Qualifications
- Experience working with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Strong understanding of event-based tracking models, data layers, conversions, and cross-domain measurement
- Knowledge of QA processes and debugging methodologies for analytics implementations
- Experience building dashboards and automated reports using Looker Studio
- Ability to communicate insights effectively to both technical and business stakeholders
- Strong analytical mindset with the ability to transform data into actionable business insights
- Experience analyzing digital behavior, CRM/email performance, and multichannel campaign effectiveness
- Experience working directly with clients and coordinating with technical and business teams
- Ability to translate business needs into tracking requirements and functional specifications
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