Ads Product Marketing Manager - Measurement, APAC
On-siteSingapore, Singapore
Singapore, SingaporeOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Lead go-to-market efforts for new programmatic capabilities and measurement solutions across the APAC region. Define product narratives, establish feedback loops with sales and product teams, and execute marketing needs including materials, demos, and assets. Collaborate cross-functionally to align messaging and support advertisers in tracking success and buying into Netflix ads. Manage GTM launches while balancing global consistency with local nuances in Japan and Korea markets. Requires 7+ years in digital advertising product marketing with strong storytelling and strategic roadmap skills.
Required Qualifications
- 7+ years experience in product marketing within the digital advertising and/or B2B Advertising space
- Strong experience in partnering cross-functionally on product strategy, product positioning/narrative, and GTM launches
- Proven track record in regional product marketing roles balancing global consistency with local nuances
- Excellent communication and storytelling skills, with comfort in understanding research data
- Ability to collaborate in an environment that values team culture and inclusiveness
- Excel at teamwork and have the ability to execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing
- Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines
- High-level understanding of product growth and developing strategic roadmaps
- Demonstrated ability to create detailed and actionable Product Briefs
- A strong attention to detail and an eye toward using the 80/20 rule to address problems
- Knowledge of the ad-supported streaming space and ad tech ecosystem
Desired Qualifications
- Functional expertise on Digital Ads ecosystem and Measurement
- specific experience in GTM for Programmatic/Measurement products
- Experience in programmatic and the ad tech ecosystem
- if you have experience managing or working within the Japan and Korea markets, this would be an advantage
- proficiency in Japanese or Korean is highly preferred, but not required
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