Adobe Analytics Developer - Chennai
On-siteChennai, Tamil Nadu, India
Job Summary
Gather and document functional requirements, author detailed tracking documentation, and create technical blueprints for mobile developers outlining exact trigger contexts. Perform rigorous testing and debugging to ensure tracking accuracy, prevent data duplication, and fix data collection errors in Web and Mobile applications. Debug mobile analytics hits and validate lifecycle/custom events using tools like Adobe Assurance, Charles Proxy, or Postman. Build audiences in Adobe Audience Manager and deploy solutions via Adobe Experience Platform Launch. Leverage JavaScript, HTML, and browser debugging tools to validate data collection across eCommerce and digital retail channels.
Required Qualifications
- Familiarity with leveraging Adobe analytics or similar data tools for KPI measurement, analysis and insights
- Author detailed tracking documentation and technical blueprints for mobile developers outlining exact trigger contexts
- Perform rigorous testing and debugging to ensure tracking accuracy, prevent data duplication, and fix data collection errors in Web and Mobile applications
- Strong working knowledge of JavaScript, HTML, and browser debugging tools (e.g., Chrome DevTools)
- Debug mobile analytics hits and validate lifecycle/custom events using tools like Adobe Assurance, Charles Proxy, or Postman
- Experience in Adobe Analytics workspace and components, building audiences in Adobe Audience Manager, and deploying solutions via Adobe Experience Platform Launch
- Generic eCommerce / digital retail experience – web, mobile app channels experience
- Understanding of agile digital operations, leveraging the Azure/ADO tool set
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