Ad Ops Strategist- NYC or ATL
$75,000–$85,000 year
On-siteNew York City, New York, United States
Job Summary
Execute end-to-end digital media campaigns across multiple platforms, managing trafficking, activation, optimization, and post-campaign analysis. Set up and launch campaigns on ad servers and DSPs like FreeWheel, CM360, and The Trade Desk while validating pixels, macros, and tracking integrations. Monitor pacing, delivery, and performance throughout the lifecycle, resolving trafficking or discrepancy issues with internal teams and vendors. Analyze data to identify optimization opportunities for key metrics such as VCR and conversion rate, then deliver post-campaign reporting with actionable insights. Partner with Sales and Account Management to align campaign execution with client goals and contribute to scalable operational workflows.
Required Qualifications
- 2–5 years of experience in digital ad operations, campaign management, or programmatic activation
- Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360)
- Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms
- Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics
- Advanced Excel/Google Sheets skills for data analysis and reporting
- Excellent troubleshooting and problem-solving skills with keen attention to detail
- Able to translate technical details into clear client-facing updates
- Experience with video or CTV campaign management
- Familiarity with analytics tools (e.g., Google Analytics, Looker Studio)
- Knowledge of industry standards (IAB specs, ad verification, viewability, brand safety)
- Experienced working with an offshore team, delegating work and monitoring deliverables
Desired Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
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