Ad Ops Strategist- NYC or ATL
$75,000–$85,000 year
On-siteNew York City, New York, United States
Job Summary
Execute end-to-end digital media campaigns across multiple platforms, managing trafficking, activation, optimization, and post-campaign analysis. Set up, QA, and launch campaigns on ad servers and DSPs like FreeWheel, CM360, and The Trade Desk while implementing tracking integrations and validating pixels. Monitor pacing, delivery, and performance throughout the lifecycle, identifying and resolving trafficking or discrepancy issues with vendors and internal teams. Analyze data to optimize KPIs such as Reach, Frequency, and Conversion Rate, then deliver reporting with actionable insights. Partner with Sales and Account Management to align campaigns with client goals, coordinate with third-party partners for compliance, and contribute to scalable operational workflows.
Required Qualifications
- 2–5 years of experience in digital ad operations, campaign management, or programmatic activation
- Hands-on experience with ad servers such as FreeWheel and Campaign Manager 360 (CM360)
- Trading experience within with DSPs such as The Trade Desk, DV360, Beeswax, Amazon DSP, or other programmatic buying platforms
- Strong working knowledge of trafficking, pixels/tags, VAST/VPAID creatives, and reporting metrics
- Advanced Excel/Google Sheets skills for data analysis and reporting
- Excellent troubleshooting and problem-solving skills with keen attention to detail
- Able to translate technical details into clear client-facing updates
- Experience with video or CTV campaign management
- Familiarity with analytics tools (e.g., Google Analytics, Looker Studio)
- Knowledge of industry standards (IAB specs, ad verification, viewability, brand safety)
- Experienced working with an offshore team, delegating work and monitoring deliverables
Desired Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, or related field preferred
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