Ad Operations Specialist
HybridGurugram, Haryana, India
Job Summary
Set up, manage, and optimize display, native, and video advertising campaigns across Taboola's DSP and external platforms while ensuring high execution quality. Perform comprehensive QA checks for flawless campaign launches, tracking implementation, and creative rendering. Monitor campaign health, pacing, and budget utilization to identify optimization opportunities and troubleshoot delivery, targeting, and technical issues. Leverage SQL, analytical tools, and AI-powered productivity tools to analyze performance data, validate datasets, and streamline operational workflows. Collaborate with Account Management, Product, Engineering, and Customer Success teams to deliver exceptional client outcomes and contribute to process improvement initiatives.
Required Qualifications
- 2+ years of experience in Digital Marketing, Ad Operations, Programmatic Advertising, or the Ad Technology industry
- Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, and RTB fundamentals
- Hands-on experience with campaign trafficking, optimization, troubleshooting, and performance monitoring across display, native, and video advertising platforms
- Good understanding of digital advertising KPIs and pricing models including CPM, vCPM, CPC, CPCV, CPA, CPA Goal, ROAS, and CPC Goal
- Strong analytical mindset with proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Index-Match, advanced formulas, data analysis, and reporting)
- Working knowledge of SQL for querying, validating, analyzing, and troubleshooting campaign, advertiser, and performance datasets
- Ability to write basic to intermediate SQL queries involving filtering, joins, aggregations, and data validation
- Excellent problem-solving skills with the ability to investigate campaign delivery issues and identify root causes using data
- Strong communication and stakeholder management skills with the ability to collaborate across global teams
Desired Qualifications
- Experience working with DSPs and advertising platforms such as Taboola's Realize DSP, Google Ad Manager (GAM), Google Ads, DV360, The Trade Desk (TTD), Outbrain, or other programmatic buying platforms
- Basic knowledge of JavaScript, HTML, or browser debugging tools for troubleshooting tracking pixels, impression/click trackers, and website integrations
- Experience working with AI-powered productivity tools such as ChatGPT, Claude, Gemini, or similar LLMs for process automation, reporting, documentation, campaign troubleshooting, workflow optimization, or operational efficiency
- Exposure to workflow automation, prompt engineering, AI-assisted reporting, or internal AI initiatives
- Knowledge of APIs, tagging, tracking implementations, or third-party measurement solutions
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.