Ad Operations-Senior Associate-Paid Media
On-site · Chicago, Illinois, United States
Job Summary
Ad Operations Senior Associate on the Paid media team oversees end-to-end trafficking for programmatic, direct IO, and social campaigns, manages on-site tag deployment via Tag Management System for accurate performance capture, leads troubleshooting of tag-related issues with publishers/agencies, partners with IAS for brand safety benchmarks, maintains governance/documentation for ad ops processes, performs rigorous QA/QC on campaigns and tagging, builds relationships with internal and external stakeholders, translates technical concepts for non-technical audiences, ensures privacy/data protection controls in tagging, identifies automation opportunities to streamline trafficking/QA/reporting/workflows, and collaborates with analytics/tech teams to transform data into high-value datasets for decision-making.
Required Qualifications
- 5+ years in digital marketing/advertising operations, including hands-on trafficking for programmatic, direct IO, and social
- 5+ years in media/site tagging, marketing analytics, and campaign measurement using web analytics tools
- Proficiency with CM360, Tag Management Systems, DSPs/SSPs; familiarity with Google Analytics, Adobe Analytics, JIRA, and brand safety partners
- Demonstrated excellence in QA/QC, documentation, and governance
- Strong technical problem-solving skills and the ability to communicate complex topics clearly and concisely
- Experience leading or contributing to automation initiatives in advertising operations
Desired Qualifications
- 5+ years in digital marketing/advertising operations
- 5+ years in media/site tagging, marketing analytics, and campaign measurement
- Proficiency with Campaign Manager 360 (CM360), Tag Management Systems, DSPs/SSPs
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Strong QA/QC, governance, and documentation skills
- Ability to translate technical concepts for non-technical stakeholders
- Experience leading or contributing to advertising-operations automation initiatives
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