Ad/Email Business Analyst -Marketing Execution-Senior Associate
On-site · Newark, Delaware, United States
Job Summary
Ad/Email Business Analyst on the Marketing Execution team drives business-driven marketing solutions by translating insights into high-quality requirements and specifications, orchestrating Agile-enabled campaigns, and coordinating cross-functional stakeholders across Consumer and Community Banking. Responsibilities include managing requirements and functional specifications, planning and monitoring campaigns with Agile practices, handling changes, risks, and issues, maintaining stakeholder communication, enabling rapid delivery, presenting recommendations to clients and decision-makers, promoting best practices for standardized business architecture, and fostering continuous learning within the team.
Required Qualifications
- 4 year college degree in Information Systems, Business, Marketing or related-field
- Strong familiarity and adherence to core Agile values and principles
- Track record of delivery-focused collaborative working in fast paced complex environments
- A strong desire to learn and passion for digital marketing, research and analytics
- Experience presenting to clients or other decision makers to present and sell ideas to various audiences (technical and non-technical)
- Ability to interact successfully with cross-functional teams and build collaborative relationships
- Able to capture and share meaningful metrics to keep team and stakeholders informed
- Strong aptitude to learn new tools
- Detail-oriented, with the ability to multi-task and prioritize based on changing requirements
- Team player with excellent interpersonal skills, ability to collaborate, self-motivated, energetic, "can-do" attitude in a fast-moving environment
- Advance working knowledge of Microsoft Office Suite (Excel, Word, Visio, PowerPoint, and SharePoint)
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