Ad Creative Strategist (Freelance)
RemoteGermany
Job Summary
Develop Creative Strategies using Paintgun's Ads DNA framework to create data-driven concepts that boost ad performance across platforms. Ideate and Produce Concepts by researching competitors, social comments, and cultural trends to develop standout ad concepts with creators, copywriters, and designers. Test and Refine Creatives by running structured creative sprints, analyzing performance data, and building a rulebook of proven concepts for consistent optimization. Collaborate Across Teams with media buyers, data analysts, and creative teams to ensure strategies meet performance marketing goals. Stay On Top of Trends by tracking social media trends, emerging platforms, and new advertising techniques to keep concepts relevant. This freelance role offers flexible, remote-friendly work with a fast-growing creative agency where you directly impact its success.
Required Qualifications
- Minimum of 3 years in creative strategy or performance marketing
- strong focus on ad creative development for social media platforms
- Ability to analyze creative performance data and turn insights into actionable creative strategies
- Experience working in cross-functional teams involving creators, copywriters, designers, and media buyers
- In-depth understanding of cultural trends, consumer behavior, and emerging digital marketing techniques
- Strong ability to connect creative insights with performance metrics, optimizing ad concepts to improve engagement and conversion rates
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