Activation Lead
On-site · Riyadh, Riyadh Region, Saudi Arabia
Job Summary
Own and optimize the activation funnel across app, CRM, and product touchpoints; drive Day-0, Day-7, and first booking activation KPIs; develop onboarding journeys, nudges, lifecycle flows, and activation campaigns; collaborate with Product and CRO teams to identify friction points and improve conversion; align with Performance and Search to ensure acquisition quality supports activation outcomes; analyze user behavior, cohorts, drop-off points, and funnel performance to identify growth opportunities; lead experimentation and A/B testing focused on activation and conversion optimization; coordinate with CRM and content teams for personalized user journeys; build reporting dashboards and provide regular performance updates to leadership.
Required Qualifications
- 5+ years experience in Growth, CRM, Performance Marketing, Product Marketing, or Lifecycle Marketing
- Strong understanding of app funnels, user behavior, and activation strategies
- Experience with analytics and CRM tools such as Braze, MoEngage, GA4, AppsFlyer, Mixpanel, or similar
- Strong analytical and problem-solving skills
- Experience managing cross-functional projects with Product and Tech teams
- Comfortable working in fast-paced, performance-driven environments
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