Acquisition Strategy Senior Associate
$86,000–$108,000 year
HybridNew York City, New York, United States
New York City, New York, United StatesHybridFull Time$86,000–$108,000 yearSenior LevelGaming ServicesLarge
Full TimeSenior LevelLargeGaming Services
Job Summary
Lead conversion strategy for FanDuel Casino, optimizing the customer journey from sign-up to full activation through data-driven decision making and commercial insights. Execute complex conversion analyses and ASO optimization roadmaps while maintaining established reporting cadences and KPIs. Identify data gaps, collaborate with product teams to ensure accurate metric reporting, and support unified approaches across business units. Continuously iterate on reporting, experiments, and partner relationships to mature the conversion practice and drive material business outcomes.
Required Qualifications
- A minimum of 4 years of relevant experience
Desired Qualifications
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) preferred
- Proven Growth mindset; Product led, data driven and highly creative
- Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable)
- Results oriented, with the need to be objective and measure performance
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity
- Track record of delivering business outcomes
- Strong analytical rigor to your decision making
- Ability and eagerness to effectively balance the big-picture strategic work with execution
- Demonstrably customer obsessed
- Interest in the Online Gaming Industry preferred
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