Acquisition Performance Manager - Cotton On Global Support Centre
On-siteGeelong, Victoria, Australia
Job Summary
Lead regional acquisition strategy across paid search, social, affiliates, and display, driving customer growth and revenue while optimizing campaigns for strong ROI. Manage budgets and forecasting from planning through execution and reporting, balancing global frameworks with local market needs. Partner with Digital CX, Trade, and Brand teams to align marketing activity with customer and trading priorities, ensuring best practice across tracking, reporting, and campaign governance. Use data and insights to identify opportunities, drive innovation, and continuously improve performance. Provide clear performance recommendations to stakeholders and develop a high-performing team focused on delivering measurable results.
Required Qualifications
- Strong experience in performance marketing and paid media strategy
- Proven ability to manage budgets and deliver ROI across digital channels
- Deep understanding of key platforms (Google Ads, Meta, affiliates, programmatic)
- Strong commercial acumen with focus on growth and efficiency
- Leadership capability with experience developing and coaching team members
- Advanced analytical skills with ability to translate data into clear actions
- Strong stakeholder management and influencing skills
- Ability to balance global frameworks with local market needs
- Curious mindset with focus on testing, learning and continuous improvement
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