Acquisition Lead, Performance Marketing

Architect the full-funnel acquisition strategy across paid channels, a new SEO motion, and lead-generation partnerships to drive incremental growth. Own day-to-day performance and an eight-figure budget, steering on segment-level economics while mastering Google Ads, Meta Ads, and the GTM tracking stack. Design rigorous incrementality frameworks using geo-lift and control groups to validate what truly drives growth versus platform claims. Lead a Content Strategist and a bench of freelancers and agencies to a high bar, ensuring end-to-end execution of partnerships. This role operates within Zefir's Growth Team, building an AI autopilot for home sales in Europe backed by over $55 million in funding. The position offers real autonomy to build a lasting competitive advantage on a single market with approximately €10M in budget.