Account Executive
On-siteGreenville, North Carolina, United States
Job Summary
Generate advertising revenue by calling established agencies, cold-calling new prospects, and convincing potential clients of the merits of digital and television advertising. Implement strategies to consistently grow revenue and exceed revenue goals. Establish credible relationships with the local business community, make sales calls on existing and prospective clients, and maintain assigned accounts while developing new ones. Prepare and deliver sales presentations, explain specific advertising types to promote products or services effectively, and provide clients with information regarding rates for placement in all media. Develop advertising schedules with clients and station personnel, and work with them to develop advertisements.
Required Qualifications
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Minimum one year's experience in sales, preferably in the media field
- Valid driver's license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
Desired Qualifications
- Digital sales experience is a plus
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