Account Executive Manager | Spanish Market (Barcelona)
$80,000–$85,000 year
On-siteBarcelona, Catalonia, Spain
Job Summary
Build the Barcelona Office as the founding Sales Leader, shaping local culture and establishing the day-to-day operating environment for a high-performing team. Recruit, onboard, and ramp Italian-speaking Account Executives by owning the full hiring cycle, designing structured ramp plans, and accelerating new hires to full productivity. Own SMB outbound revenue end-to-end, including ARR targets, pipeline coverage, win rates, and forecast accuracy, while leading full-cycle coaching from cold outreach to close. Execute and refine the outbound operating system by adapting playbooks from Milan, managing ICP segmentation, territory design, and activity-to-outcome accountability. Collaborate cross-functionally with Marketing, Partnerships, and Product to maximize pipeline generation and conversion. Fluent in Italian, English, and Spanish, you will relocate to or already be based in Barcelona for this on-site leadership role.
Required Qualifications
- Founding-manager mindset
- Experience in building teams, routines, or offices
- Ability to create structure and momentum where none exists
- Proven SMB outbound sales leadership in B2B SaaS
- Experience managing full-cycle AE teams with consistent quota attainment
- Experience in a high-velocity, transactional sales environment
- Deal sizes in the €1k–€10k range
- Hands-on outbound expertise
- Ability to personally build sequences
- Ability to pick up the phone
- Ability to run a cold call block
- Ability to teach prospecting by doing it
- Fluency in Italian
- Fluency in English
- Willingness to relocate to Barcelona
- Current or past location in Barcelona
- Fluency in Spanish (native or C1+)
- Ability to act as the founding Sales Leader in a brand-new location
- Ability to shape the local culture
- Ability to set team rituals
- Ability to create the day-to-day operating environment
- Ability to own the full hiring cycle in Barcelona
- Ability to source Italian-speaking talent from the local pool
- Ability to design a structured ramp plan with clear milestones
- Ability to get new hires to full productivity fast
- Ability to own SMB outbound revenue end-to-end
- Ability to manage ARR targets
- Ability to manage pipeline coverage
- Ability to manage win rate
- Ability to manage sales cycle length
- Ability to manage ACV
- Ability to manage discounting discipline
- Ability to manage forecast accuracy
- Ability to serve as the single point of accountability for the Barcelona SMB numbers
- Ability to lead and coach full-cycle AEs from cold outreach to close
- Ability to conduct weekly 1:1s
- Ability to conduct pipeline reviews
- Ability to conduct live call coaching
- Ability to conduct deal strategy sessions
- Ability to create structured improvement plans
- Ability to run cold calls
- Ability to run multi-channel sequences
- Ability to run demos
- Ability to close with individual lawyers and small firms
- Ability to handle average deal sizes €1.5k–€5k
- Ability to execute and refine the SMB outbound operating system
- Ability to adapt proven playbooks from the Milan office to the Barcelona team
- Ability to perform ICP segmentation
- Ability to perform territory design
- Ability to perform account/lead sourcing
- Ability to manage phone-email-LinkedIn cadences
- Ability to manage activity-to-outcome accountability
- Ability to coordinate with Marketing on campaigns, content, and events
- Ability to coordinate with Partnerships on local channels and KOLs
- Ability to coordinate with Product on field feedback loops
- Ability to maximize pipeline generation and conversion
- Experience energised by starting from zero
- Experience seeing oneself as a builder
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