Account Director, Affiliate Public Relations – Consumer Brands
$95,000–$110,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Design and execute comprehensive affiliate strategies that transform earned media placements into high-performing revenue channels, consistently hitting aggressive monthly and annual GMV targets for clients in food, beverage, wellness, and tech sectors. Acquire high-value consumers by partnering with top-tier publishers and influencers to lower CAC while expanding brand reach. Manage client presence across major affiliate networks, negotiate bespoke commission rates and exclusive launch windows, and audit tracking parameters. Serve as the bridge between performance marketing and traditional PR, securing high-authority editorial placements where affiliate links drive transactions. Onboard new clients, mentor junior staff on affiliate mechanics, and lead integrated campaigns that exceed client goals. Maintain clear communications, develop senior relationships, and generate new business opportunities through targeted proposals. Work 1 day in the NYC office and 4 days from home.
Required Qualifications
- 6+ years of prior PR leadership roles focused on consumer public relations strategies and program execution of food, beverage, wellness lifestyle and consumer tech brands
- Bachelor's degree in public relations, or communications related field
- Proven history of leading affiliate PR teams and driving results
- Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts
- Ability to develop and execute successful media relations, affiliate, and influencer programs
- Excellent writing and editing skills (familiar with AP style)
- Strong communications skills, project management capabilities and proven problem-solving ability
- Ability to manage multiple projects simultaneously and meet all deadlines
- Effectively work as part of a team, share information freely and support the common goals of the group
- Detail-oriented, organized, hardworking, flexible, and thorough
- Live in the NYC metropolitan area
- Work 1 day a week in office
- Work 4 days a week from home
Desired Qualifications
- Consumer PR agency-based experience
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