Account Based Marketing Manager
$115,000–$150,000 year
Hybrid · Somerville, Massachusetts, United States
Job Summary
Account Based Marketing Manager will develop and execute integrated, multi-channel demand generation campaigns to drive leads and pipeline growth, establishing a deep understanding of the go-to-market strategy. The role demands skills in leveraging AI tools for research and content creation, partnering with teams across product marketing and sales, and overseeing campaign execution while analyzing performance to optimize ROI. The ideal candidate has 4+ years of B2B marketing experience, particularly in a SaaS environment, strong demand generation knowledge, and hands-on experience in digital marketing channels.
Required Qualifications
- 4+ years of B2B marketing experience, ideally in SaaS
- Strong understanding of demand generation and go-to-market strategy
- Proven experience defining ICPs, personas, and audience segments
- Hands-on experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce)
- Strong analytical skills with a grasp of B2B and SaaS performance metrics
- Excellent project management and cross-functional collaboration skills
- Clear written and verbal communication abilities
Desired Qualifications
- Experience in a high-growth technology environment
- Familiarity with AI tools for research and performance analysis
- Understanding of digital marketing channels including LinkedIn, email marketing, and event promotion
Additional Requirements
- U.S. work authorization required
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.