Account Based Marketing Industry programs Specialist
$62,400–$62,400 year
HybridBengaluru, Karnataka, India or Mumbai, Maharashtra, India
Job Summary
Support the creation and execution of targeted marketing strategies for specific key accounts by identifying high-value target accounts and conducting thorough research on their needs and goals. Collaborate with cross-functional teams to design customized ABM campaigns, craft personalized messaging, and utilize channels like email and social media to engage decision-makers. Define success metrics, analyze campaign performance, and implement tracking mechanisms to drive revenue growth and pipeline acceleration. Act as a trusted advisor to key stakeholders, leveraging marketing automation tools and data analytics to optimize client engagement. Coordinate participation in relevant events, trade shows, and webinars, while maintaining strong relationships across global initiatives.
Required Qualifications
- Bachelor's degree or equivalent in marketing, business, communications, or a related field
- Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization
- Seasoned demonstrated experience gained within a Marketing or Marketing Communications or On-line Agency role
- Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems
- Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs
- Excellent customer-centric focus
- Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement
- Ability to influence others to drive for results
- Good sense of teamwork and collaboration
- Effective communication skills, written and verbal, to achieve specific objectives
- Ability to gain others' support for ideas, proposals, projects and solutions
- Ability to be flexible and independently meet deadlines
- Action and results oriented
- Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results
- Ability to operate within a matrix environment
- Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use
- Good stakeholder relationship management skills
- Exposure and understanding of different cultures and approaches
Desired Qualifications
- Certifications in ABM, digital marketing, or relevant IT domains
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