(1507) Marketo Specialist
Remote
Job Summary
Own the end-to-end setup of Marketo programs, including smart campaigns, segmentations, and asset management. Work closely with the data team to manage filtering, purging, and optimization of data moving in and out of Marketo. Apply an understanding of Buying Groups and B2B account dynamics to ensure the tool reflects the client's business transformation. Maintain and optimize webhooks and CRM syncs to ensure seamless information flow across the MarTech stack. Proactively learn and adopt new technologies within the Adobe ecosystem, specifically Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA). This role supports Nortal's digital transformation for global enterprises and public sector organizations, requiring strong English communication for US client interactions.
Required Qualifications
- Bachelor's Degree in Computer Science, Engineering, or a related field
- 4+ Years of hands-on Marketo Engage administration experience in a B2B enterprise environment
- Proven track record managing enterprise-level Marketo implementations
- Experience with custom and out-of-the-box Marketo integrations, including bi-directional sync management
- Demonstrated expertise integrating Marketo with Adobe Experience Cloud, Social platforms, Event platforms, Lead capture applications
- Experience working in cross-functional teams with Product Owners, Business Architects, and technical stakeholders
- Experience implementing governance frameworks and regulatory compliance, including GDPR, CASL, CAN-SPAM, CCPA
- Background in marketing automation operations, campaign execution, and platform optimization
- Advanced English Level
- Effective communication in English
Desired Qualifications
- technically independent
- eager to grow
- ready to expand their skills into the Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
- Proactively learn and adopt new technologies within the Adobe ecosystem, specifically Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
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